About Us
Our Vision
It is our vision to supply simple solutions to our everyday problems. We believe that creating convenient and easily accessible solutions together with optimal storage and cleaning options are the foundation of a good relationship between the product and the customer.
Our line of products speaks a simple language, is easy to use, and above everything, is durable, due to the right choices of quality materials which have been extensively tested in order to ensure the product’s suitability and durability.
Our Story
Hi, there, we are Tal (31) and David (55) Timor, a father and daughter team. David is a successful businessman, and Tal a real-estate marketing and advertising person. Together with you, and thanks to the Corona pandemic, we are starting out on a new road together!
Our product was born in the Timor family home in Nesher. My mother wanted a product that would answer her needs for clean countertops, sleek design, and convenience (so, thank you mom) before she would allow it her kitchen. We brainstormed and tried various approaches, built prototypes and fell flat on our faces, but eventually we were able to channel all our ideas into our final product! Today, we are proud to present to you our baby. We named it the SMOOVEE, and it works so well that we are excited to get busy and start producing it in volume. For this we come you to be our partners!
Our story, just like many other good stories, started in a small home in the north, in the city of Nesher: About three years ago, Iris, who, without a doubt is the mother, boss, and woman of the house, decided that David, her husband, needed to find her a solution to make cleaning under and around the stationary, small appliances on her kitchen counter easier. She also wanted to be able to move them out of the way while she was prepping for our meals and needed a clear work space.
Anyone who does not know David should understand that aside from being a cool dad and husband, as well as a successful businessman, he is first of all the “go-to” person when you need someone to think outside the box. Since childhood, he has been designing and building with great success, whether he was restoring antique cars, designing and landscaping gardens, building swimming pools with murals that you would not believe, constructing unusual pergolas and other outdoor shade solutions, in short, if you can dream it, he can do it. Remind him of all this, for he is proud of his golden hands, just as his family and community are proud of his ability to think outside the box.
And so, David being David, took a piece of wood, finished it beautifully, attached wheels to it, and put my mother’s water kettle on it. Simple, no?! Iris saw what he had had built, and immediately sent David to make another one, this time, for the old coffeemaker.
David Timor
happily married and father of three. He lives in Nesher, Israel. In his early twenties, in 1988, David established Comtec Communication Systems, his first company. For 25 years he served as the company’s CEO, until he sold it in 2013 and turned to real estate. As a real estate entrepreneur, he succeeded in closing many profitable deals which continue to flourish.
Today, David is the owner of several branches of the bike giant chain Rosen & Meents. In addition to the above businesses, he is also an active partner and advisor in an international study in the field of electricity and electronics (wide-field imaging approach to optically sense underwater sediment resuspension events.)
Link to the study >
Click here
Tal Timor
lives in Haifa, Israel.
She owns a BA in communication with a specialization in marketing and advertising. Her MA (cum laude) is in communication strategies and public relations. (Haifa University). Tal has a rich experience in real estate marketing in Israel, is an expert in branding and carrying out projects, and is in charge of million-dollar budgets.
Previously, she was the marketing manager of a private country club, promoting sport, and was the marketing manager of the financial branch of the student union at Haifa University.
The Advantages
Sturdy
water resistant and strong enough to bear a load of up to 20 kg, about 35 lbs
Maintenance
it is easy to clean and the surface beneath it is readily accessible and easily cleaned as well
Movement
its wheels have a range of 360 degrees
Design
available in a number of colors to match any countertop
Convenience
it moves silently and has a built-in handle